CATEGORIES

This category rewards UK or Ireland based sports clubs, athletes, leagues and federations that have produced compelling content for their fan base.

This could be a short-form project, a long-form feature, an episodic series, branded content, editorial content, or any other form of sports content. It could have distributed via TV, a D2C platform, social media, or any other type of platform. 

Sports content, devised by a UK or Ireland based company, which has excelled at maximising reach and engagement with its target audience on at least one social platform.

The content will be able to demonstrate how it's  embraced the opportunities opened up by social media, and how it’s resonated with the demographic it’s attempting to reach. 

This category celebrates the ability of technology to elevate a sports production.

It honours a production that has innovated using tech either to provide deeper understanding of a sport or a particular aspect of the sport; to capture better quality images or audio; to provide a better presentation of a sport to fans; or that has utilised tech in any other way that had a major impact on the content. 

This award honours projects where data and insight has been utilised to truly enhance fan engagement.

This could be through on-screen graphics that enhance live sports coverage; data and insight used to provide deeper storytelling in pre- and/or post-match analysis; the use of AR and immersive graphics to enhance storytelling around a sporting event, including in virtual/hybrid studio environments; or any other example of how sports storytelling using data and insight has enhanced the content.  

The work will have been created by a UK or Ireland based company. 

This category honours branded sports content (a TV commercial, social media branded content, or any other form of sponsored/branded sports content) made by a UK or Ireland based company, which has excelled at maximising reach and engagement with its target audience.  

The content will be noteworthy in terms of its creative execution and will stand out from the crowd, especially resonating with the demographic it’s attempting to reach. 

This award recognises a content creator who has pioneered in their ability to produce compelling, engaging sports-related content that resonates with their target audience during the eligibility period. 

Judges will be looking for examples of how the content creator has embraced innovative digital trends, content styles and fan engagement opportunities of different platforms, to further enhance their reach and appeal to new and existing followers. 

This award is for a sports production made for the international market that has had a big impact over the year.

It can be a one-off production; a weekly series; part of the coverage of a sports tournament; or any other form of sports content.

It could have distributed via TV, a D2C platform, social media, or any other type of streaming platform. 

This honours the sports pundit consistently offering the best, most enlightened insight and opinion on UK or Ireland based productions.

They are likely best known for TV sports analysis but may also be known for their work in radio, digital platforms, social media or podcasts.

The award entry can either be for the pundit’s coverage of a specific event or for the overall quality of the pundit’s sports analysis and insight during the qualifying period. 

This category honours (non-branded) short-form sports content (a promo, trailer, title sequence, VT, music montage sequence, and so on) made by a UK or Ireland based company, which has excelled at entertaining and informing its target audience.  

The content will be noteworthy in terms of its creative execution and will stand out from the crowd, especially resonating with the demographic it’s attempting to reach. 

This award recognises the UK or Ireland based sports broadcaster/streaming service that, over the last 12 months, has excelled in a particular area of sports content; live sports, sports docs, social media content, or any other aspect of sports broadcasting. 

This award recognises the sports commentator who has provided consistently engaging and insightful coverage of sports over the last 12-months. The commentator can be working in radio, TV, digital platforms or social media and can be providing commentary on any sport.  

The entry will be judged on the commentator’s ability to demonstrate in-depth knowledge of the action as it unfolds, putting it in context, keeping both ardent fans of the sport and newcomers informed, entertained, and glued to what’s going on. 

This category honours the best TV and/or feature film sports documentary release of the year (over 60 minutes), made by a UK or Ireland based production company.

The winner will have excelled at telling a compelling and illuminating sports story that provides great insight into the subject matter. 

This category honours the best sports docuseries of the year, made by a UK or Ireland based production company.

The winner will have excelled in telling a compelling and illuminating sports story across multiple episodes that provides great insight into the subject matter. 

 The best sports documentary of the year (up to 60 minutes), made by a UK or Ireland based production company.

The winner will have excelled at telling a compelling and illuminating sports story that provides great insight into the subject matter. 

This category rewards a sports-focused podcast that has excelled in terms of its originality, ambition and appeal to its target audience.

The podcast will have utilised the opportunities available for content makers using the podcast/vodcast format and gained a loyal and enthusiastic audience.

The podcast can be a factual or entertainment format and can be audio-only or a video podcast. 

This award recognises sports presenting excellence, and the winner could be a well-established presenter, or new, up-and-coming talent. It could be a UK or Ireland based TV presenter and someone either working predominantly in TV or in the digital space.  

What unites the entries in this category is the ability of the presenter to host and be the face of a show, while offering in-depth knowledge of the sport.

The winning presenter has a passion to ensure the coverage appeals to both casual fans and ardent followers of the sport. 

This award recognises a UK or Ireland based sports production company that, over the last 12 months, has truly excelled in a particular area of sports production; live sports, sports docs, social media content, or any other aspect of sports content creation. 

This award honours the production expertise behind the year’s best, most inventive sports coverage.

It can be for any sports event produced by a UK or Ireland based company for distribution across linear TV, digital platforms and/or social media. 

This award honours the production expertise behind the best, most inventive coverage of a quadrennial sports event.

The production of the event should involve a UK or Ireland based company for distribution across linear TV, digital platforms and/or social media.

The entry can be focused on the live coverage of the event, or any other content specifically created for the quadrennial event. 

This award recognises excellence in sports reporting, and could go to a well-established reporter, or new, up-and-coming talent. 

The reporter will have had a standout year reporting in the field, in the studio, in post-match interviews, news, features, podcasts, TV, radio, digital and/or online.  

What unites the entries in this category is the ability of the reporter to uncover insight and great quotes, break stories and drive the news agenda from their interviews and stories. 

The winning reporter has a passion and knowledge that shines through in their work. 

This category celebrates the television coverage of the biggest, most memorable sports ‘moment’ of the year. It will be a watercooler moment where a special sports event brings the nation together, and it can be in any sport, and at any time in a competition.  

The award honours the way the moment is captured and covered on TV, providing the opportunity for viewers at home to truly feel part of the special moment.  

This honours individuals under 30 that have excelled in their role over the last 12 months.

The young talent will work on-screen as a presenter, pundit, reporter, content creator or any other role where they are in-front of the camera. 

This honours individuals under 30 that have excelled in their role over the last 12 months.

The young talent will work behind-the-scenes in production, post-production, in live broadcast, documentary making, or any other craft skill related to the production or broadcast of sports content. 

This award recognises a UK or Ireland based sports-focused YouTube channel that has produced the most creative and engaging content during the qualifying period.

The channel will have built a loyal fanbase by providing exclusive and fan-centric sports content.