Xavi Sanchez
Xavi Sanchez is VP of Content at Footballco, where he leads global content strategy, audience growth and original programming across brands including GOAL, MUNDIAL and INDIVISA.
Since joining in 2022, Xavi has helped transform Footballco from a traditional digital publisher into a video-first content business. Under his leadership, Footballco’s audience has grown from 500 million to 2.5 billion monthly video views.
His audience-first approach to content building new original IP has led to the launch and growth of creator-led brands and formats including GOAL's Front Three, GOAL's FanZone and the award winning Beast Mode On Podcast.
Previously, Xavi worked across sport and entertainment with Real Madrid, Formula 1, the NBA and Disney, creating content and campaigns featuring some of the world’s biggest athletes and personalities.

