Ursula Romero
Ursula Romero is a trailblazing Broadcast Executive and Film Director with over 20 years of experience shaping how global audiences watch live sports. She has led production teams for the world’s most iconic events - including the Olympic and Paralympic Games, FIFA World Cups, Pan American Games, European Games, Invictus Games, and The World Games - bringing a distinctive cinematic approach to live coverage.
Renowned for championing innovation, storytelling, and excellence in sports media, Ursula blends creative vision with technical expertise.
She serves on the Digital, Technology & Innovation Commission of the Global Esports Federation, and the UIPM TV Commission, helping shape the future of sports broadcasting. A passionate advocate for inclusion and diversity, Ursula is committed to transforming the narrative in sports media, both on screen and behind the scenes.

