Skip to main content

Broadcast Sport Awards

Broadcast Sports Awards

14 November 2024
London Hilton on Park Lane

Judges

Broadcast Sport Awards
Loading
Sharon Fuller

Sharon Fuller

AVP (Head of Content EME), NBA

Sharon Fuller is Head of Content and Social Media for NBA Europe and the Middle East (EME) overseeing the production of all regional content and the execution of the NBA’s localized social media strategy in Europe and the Middle East.  Based in the NBA’s Madrid office, her role requires her to think innovatively and creatively about the best ways to connect with fans across different regions, platforms and channels though a local-first strategy.

Since joining the NBA in February 2023, Sharon has led the rapid growth of the region’s social media presence, expanding the league’s portfolio to 18 localized channels in eight different languages across five platforms in Europe and the Middle East.  In Sharon’s first full season, the NBA had its most-viewed season ever across the league’s social and digital platforms in EME, surpassing 1 billion video views in the region for the first time, increasing by +100% year-on year.  More than 700 million views came from the league’s accounts in Europe alone, the most among the major U.S. professional sports leagues in Europe this season.

Sharon is also responsible for all content production in the region, overseeing the team that produced the award-winning ‘Hoop Cities’, an in- language docuseries that explores the local culture, history and basketball communities in eight European cities, that won awards at the New York Festivals TV & Film Awards and Broadcast Sport Awards.  Long-form localized content such as the weekly show ‘NBA Undrafted’ (available in German and French), has helped drive a 220% year-over-year increase in views on the NBA Europe YouTube.

Prior to joining the NBA, Sharon was a former Global Head of Content at Red Bull Media House, and head of BBC Sport's live events service, also running her own agency, Rational Collective.  Sharon mentors up and coming female executives as part of the SportsPro ‘New Era’ programme designed to recognize, support and advocate for a new era of gender equality and representation within the international sports industry.

Born in Norwich, United Kingdom, Sharon is based in Madrid and splits her time between the NBA’s Madrid and London offices.

 

Testimonials

  • The Broadcast Sport Awards celebrate our industry, which captures moments that are shared and enjoyed by millions of people globally.
    NEP UK
  • It was so wonderful to see so many faces I have worked with over the last 28 years and to be reminded what a fun and creative industry we work in. The power of sport was evident last night but also the growth of equality in our business and opportunity for all.
    Gabby Logan
    Presenter
  • Congratulations Jake, Rich and all the team at Broadcast Sport for putting on such a stellar event. If ever there was evidence of a thriving, creative industry, it was all on show last night. You have already created a must-be-at event.
    Lawrence Duffy
    Aurora Media Worldwide
  • An incredible night in London with the who's who from the Sports Broadcast world. So many incredible projects, big names and ambitious companies in one room.
    Stu Thomson
    Founder, Cut Media
  • What a night, in a room full of the very best in my wonderful industry. It was a genuine honour to be shortlisted as sports presenter of the year, especially amongst such company.
    Orla Chennaoui
    Journalist
  • The impact this event has had in such a short period of time is truly remarkable and it was great seeing so many familiar faces and plenty of new ones!
    Sid Kohli
    Chief Executive, Decyfr Sport
  • Last year was fantastic and had a really great atmosphere that I thought would be hard to replicate let alone top! But you managed it. Hands down the best awards nights I’ve been to.
    Duncan East
    MD, Buzz16
  • There was so much talent in the room last night, it was electric & fantastic to catch up with our wonderful clients as well as new industry friends.
    Josephine Clark
    Commercial Director, Maidstone Studios
  • Definitely the best awards event I've been to, and I've been to a few! Felt more like a celebration party than an industry event so credit to you all.
    Gary Double
    Double Comms
  • The awards were incredible. Such a buzz in the room and so much fun was had by all.
    Ellie Walter
    ITN Productions
  • It’s absolutely fantastic for us to be sponsoring the Broadcast Sport Awards. What we get back from this is great exposure for the brand and the ability to network with the community.
    Nev Appleton
    Co-Founder, MOOV Ltd
  • It is rare to get such a good mix of sport industry professionals in the room from all corners of the market. The opportunity to share in the successes of the year... was fantastic!
    Edward Fleet
    Sales Manager UK & Northern Europe, Stats Perform
  • The awards reunited the sports production and broadcast industries to celebrate, despite many challenges, producing such outstanding sports moments...
    Marie Ellis
    Head of Marketing, NEP UK

 

Search