Broadcast Sport Awards
Shalina Nigam

Shalina Nigam

Future Sport & Entertainment


Almost five years on from returning to the United Kingdom after living in the United States to take up an Analyst role with Futures Sport & Entertainment, Shalina Nigam is now the first female Director in the UK office. Shalina’s specialist subject is international television audiences and can claim growing the NFL’s brand and fandom internationally amongst many key client accomplishments.

Shalina has had a more public facing role in recent times – representing Futures at industry events and presenting alongside the Women’s Sports Trust at a number of webinars and think tanks on not only the growth of Women’s Sports but also how both broadcasters and rights holders can continue to work together to strive towards gender parity in exposure and coverage.

A member of the Diversity in the Business of Sports 2022 scheme, Shalina still has the same passion for sports media as she did when helping organising the Kicking & Screening Football Film Festival as a student and looks forward to using her expertise to judge the Broadcast Sport awards. 



  • "It’s absolutely fantastic for us to be sponsoring the Broadcast Sport Awards. What we get back from this is great exposure for the brand and ability to network with the broadcast community."
    Nev Appleton
    Co-Founder, MOOV Ltd
  • “An incredible first ever Broadcast Sports Awards! The awards reunited the sports production and sports broadcast industries, to celebrate the fact that despite its many challenges, it had produced such outstanding broadcast sports moments. It was also an opportunity to bring together clients, colleagues, and talent to be a part of these celebrations.”
    Marie Ellis
    Head of Marketing, NEP UK
  • ‘’It is rare to get such a good mix of sport industry professionals in the room from all corners of the market. The opportunity to share in the successes of the year and look forward to year ahead with old faces and new friends was fantastic and we’re looking forward to going again in 2022’’
    Edward Fleet
    Sales Manager UK & Northern Europe, Stats Perform