Born in a small town in northern Italy and with a Master’s in Interpretation and Translation, Sara left her sunny home country in 2017 to move to London. Here, she found her calling in the Entertainment and Content Production industry, when she joined a small creative agency in South London. With a passion for storytelling and fast-paced sports, she joined the NBA’s Content team in 2019 as a Content Producer, and she’s since worked at a variety of campaigns, creating a wide range of short, mid and long form formats, working alongside athletes from multiple sports.  

Her proudest project to-date is probably Hoop Cities, an 8-part NBA original documentary series that won a Broadcast Sports Award for Best Original Content by a Rightsholder in 2023. 

When she’s not producing or consuming content, Sara can be found strolling around North London, reading detective series or roller skating.