Sara Trombetta
Sara is an award-winning Content Producer specialising in social campaigns, long-form features and sports documentaries. With a passion for bringing human stories to life through sports media, she has collaborated with some of the biggest names and platforms in the industry.
Before transitioning to a successful freelance career, Sara spent six years at the National Basketball Association (NBA). There, she played a pivotal role in shaping the league’s digital and narrative identity in Europe and the Middle East, developing original storytelling and social strategies to expand the league’s footprint and reach new audiences. Since going independent, she has lent her expertise to a premium portfolio of major global events and platforms, producing standout content for the FIFA World Cup 2026 and delivering creative work for Apple TV’s Formula 1 coverage.
Known for a sharp creative eye and a deep understanding of audience engagement across digital and traditional media, Sara remains committed to pushing the boundaries of sports media.

