Louise Wells
With more than 20 years of experience in B2B media technology and sports PR, Louise leads Bubble Agency’s sports division, delivering strategic communications for sports technology and service providers, as well as federations, rights holders, broadcasters and clubs.
She oversees specialist teams across Europe and the Americas, supporting clients with integrated communications programmes that raise profile, strengthen market positioning and drive commercial growth. Throughout her career, Louise has worked with high-profile organisations including dock10 (now MediaCity Studios), EMG/Gravity Media, Magnifi, NEP Europe, Pixellot, PlayOn Sports, Telstra Broadcast Services and TGI Sport.
Recognised as a respected industry voice, she regularly chairs conference panels and industry discussions focused on the trends shaping the future of sports broadcasting and media technology.

