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Keegan Pierce
An experienced industry executive with a background in content strategy and production, Keegan Pierce has worked for over 15 years with sport/entertainment brands including: Major League Soccer, Lagardère Sports, BAMTech and (currently) Spain’s LaLiga.
Since opening LaLiga’s London office, Pierce has overseen the league’s strategy in the UK and Ireland region, including the launch of LaLigaTV as a 24/7 linear channel alongside partners Premier Sports in 2020 as well as its distribution via Amazon Prime Video Channels.
As director of broadcasting and communications at MLS club Chivas USA, Pierce led a team that was voted Major League Soccer’s PR department of the year in 2008, before crossing the Atlantic to pursue his MBA in Spain, where he later joined the sponsorship consulting division of Lagardère Sports.
Fluent in five languages, Pierce is a Director at the Spanish Chamber of Commerce in the United Kingdom and also serves as part-time lecturer in Sports Management at Esade Business School in Barcelona.