With nearly 20 years’ professional experience in the sport and entertainment industry, Keegan Pierce was named Director of International Relations for Spain’s LALIGA in 2024.

From the organization’s London office, Pierce oversees LALIGA’s global public affairs strategy, including bilateral collaborations with clubs, leagues, local governments and fan groups, as well as other international stakeholders, while also supervising the league’s activity in the UK and Ireland since 2017.

During his career, Pierce has established a track record of delivering impactful solutions for leading sport entities and brands, including LALIGA, Major League Soccer, Lagardère Sports, BAMTech, CaixaBank, Enel, and the Spanish Basketball Federation. Pierce is currently a Board Member at the Spanish Chamber of Commerce in the UK and also a part-time lecturer in Sports Management at Esade Business School, where he obtained his MBA.

He holds a BSc in International Relations from Georgetown University and has completed academic and professional programs in Chile, Brazil, and the United States. Fluent in five languages, Pierce enjoys connecting audiences and cultures through the power of sport.