November 2024
London Hilton on Park Lane

Judges

Broadcast Sport Awards

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Keegan Pierce

Managing Director, UK & Ireland, LaLiga

An experienced industry executive with a background in content strategy and production, Keegan Pierce has worked for over 15 years with sport/entertainment brands including: Major League Soccer, Lagardère Sports, BAMTech and (currently) Spain’s LaLiga.

Since opening LaLiga’s London office, Pierce has overseen the league’s strategy in the UK and Ireland region, including the launch of LaLigaTV as a 24/7 linear channel alongside partners Premier Sports in 2020 as well as its distribution via Amazon Prime Video Channels.

As director of broadcasting and communications at MLS club Chivas USA, Pierce led a team that was voted Major League Soccer’s PR department of the year in 2008, before crossing the Atlantic to pursue his MBA in Spain, where he later joined the sponsorship consulting division of Lagardère Sports.

Fluent in five languages, Pierce is a Director at the Spanish Chamber of Commerce in the United Kingdom and also serves as part-time lecturer in Sports Management at Esade Business School in Barcelona.

Testimonials

The Broadcast Sport Awards celebrate our industry, which captures moments that are shared and enjoyed by millions of people globally.
NEP UK
It was so wonderful to see so many faces I have worked with over the last 28 years and to be reminded what a fun and creative industry we work in. The power of sport was evident last night but also the growth of equality in our business and opportunity for all.
Gabby Logan
Presenter
Congratulations Jake, Rich and all the team at Broadcast Sport for putting on such a stellar event. If ever there was evidence of a thriving, creative industry, it was all on show last night. You have already created a must-be-at event.
Lawrence Duffy
Aurora Media Worldwide
An incredible night in London with the who's who from the Sports Broadcast world. So many incredible projects, big names and ambitious companies in one room.
Stu Thomson
Founder, Cut Media
What a night, in a room full of the very best in my wonderful industry. It was a genuine honour to be shortlisted as sports presenter of the year, especially amongst such company.
Orla Chennaoui
Journalist
The impact this event has had in such a short period of time is truly remarkable and it was great seeing so many familiar faces and plenty of new ones!
Sid Kohli
Chief Executive, Decyfr Sport
Last year was fantastic and had a really great atmosphere that I thought would be hard to replicate let alone top! But you managed it. Hands down the best awards nights I’ve been to.
Duncan East
MD, Buzz16
There was so much talent in the room last night, it was electric & fantastic to catch up with our wonderful clients as well as new industry friends.
Josephine Clark
Commercial Director, Maidstone Studios
Definitely the best awards event I've been to, and I've been to a few! Felt more like a celebration party than an industry event so credit to you all.
Gary Double
Double Comms
The awards were incredible. Such a buzz in the room and so much fun was had by all.
Ellie Walter
ITN Productions
It’s absolutely fantastic for us to be sponsoring the Broadcast Sport Awards. What we get back from this is great exposure for the brand and the ability to network with the community.
Nev Appleton
Co-Founder, MOOV Ltd
It is rare to get such a good mix of sport industry professionals in the room from all corners of the market. The opportunity to share in the successes of the year... was fantastic!
Edward Fleet
Sales Manager UK & Northern Europe, Stats Perform
The awards reunited the sports production and broadcast industries to celebrate, despite many challenges, producing such outstanding sports moments...
Marie Ellis
Head of Marketing, NEP UK