Broadcast Sport Awards
Keegan Pierce

Keegan Pierce


International Development - UK & Ireland

An experienced industry executive with a background in content strategy and production, Keegan Pierce has worked for over 15 years with sport/entertainment brands including: Major League Soccer, Lagardère Sports, BAMTech and (currently) Spain’s LaLiga. 

Since opening LaLiga’s London office, Pierce has overseen the league’s strategy in the UK and Ireland region, including the launch of LaLigaTV as a 24/7 linear channel alongside partners Premier Sports in 2020 as well as its distribution via Amazon Prime Video Channels.  

As director of broadcasting and communications at MLS club Chivas USA, Pierce led a team that was voted Major League Soccer’s PR department of the year in 2008, before crossing the Atlantic to pursue his MBA in Spain, where he later joined the sponsorship consulting division of Lagardère Sports. 

Fluent in five languages, Pierce is a Director at the Spanish Chamber of Commerce in the United Kingdom and also serves as part-time lecturer in Sports Management at Esade Business School in Barcelona. 


  • "It’s absolutely fantastic for us to be sponsoring the Broadcast Sport Awards. What we get back from this is great exposure for the brand and ability to network with the broadcast community."
    Nev Appleton
    Co-Founder, MOOV Ltd
  • “An incredible first ever Broadcast Sports Awards! The awards reunited the sports production and sports broadcast industries, to celebrate the fact that despite its many challenges, it had produced such outstanding broadcast sports moments. It was also an opportunity to bring together clients, colleagues, and talent to be a part of these celebrations.”
    Marie Ellis
    Head of Marketing, NEP UK
  • ‘’It is rare to get such a good mix of sport industry professionals in the room from all corners of the market. The opportunity to share in the successes of the year and look forward to year ahead with old faces and new friends was fantastic and we’re looking forward to going again in 2022’’
    Edward Fleet
    Sales Manager UK & Northern Europe, Stats Perform