Jim Harrison
Jim Harrison is Head of Digital at Icons Series, the global team matchplay golf series featuring some of the biggest names in professional sport. He leads always-on content strategy, social media, YouTube channel development, distribution and commercial partnerships for the brand, helping grow it as an always-on media business as well as a renowed events business.
Jim began his sports career Engage Digital Partners, where he led the content creation, social media engagement, and technical delivery teams for organizations such as Manchester City FC, The Football Association and World Rugby, achieving significant results – having been responsible for developing content that has been seen over 2 billiion times.
He has spoken at a number of industry events including the Broadcast Sports Summit, discussing how sport can use short-form content to engage the next generation of fans.

