Broadcast Sport Awards
Claire McArdle

Claire McArdle

Collective Media Group


Claire is an Emmy award-winning creative executive who has worked extensively across broadcast and digital platforms in a number of genres. 

Prior to founding Collective Media Group with Rebecca Knight, she was the Managing Director and Chief Creative Officer of OTRO. In a career spanning two decades, Claire has held senior executive positions at Viacom International, Channel 4 and All3Media-owned Maverick Television, and delivered International Emmy, BAFTA, RTS and Broadcast award-winning content. She has frequently developed and mentored emerging talent both on and off screen.

She is an avid football fan, and is a passionate historian, holding a PhD in nineteenth century ecclesiastical history. 


  • "It’s absolutely fantastic for us to be sponsoring the Broadcast Sport Awards. What we get back from this is great exposure for the brand and ability to network with the broadcast community."
    Nev Appleton
    Co-Founder, MOOV Ltd
  • “An incredible first ever Broadcast Sports Awards! The awards reunited the sports production and sports broadcast industries, to celebrate the fact that despite its many challenges, it had produced such outstanding broadcast sports moments. It was also an opportunity to bring together clients, colleagues, and talent to be a part of these celebrations.”
    Marie Ellis
    Head of Marketing, NEP UK
  • ‘’It is rare to get such a good mix of sport industry professionals in the room from all corners of the market. The opportunity to share in the successes of the year and look forward to year ahead with old faces and new friends was fantastic and we’re looking forward to going again in 2022’’
    Edward Fleet
    Sales Manager UK & Northern Europe, Stats Perform