Strategic Partner Lead for Sports
Born in Brazil and raised in the United States and Spain, Arthur Guisasola has worked in the sports industry in the United States, Spain, Brazil and the United Kingdom.
With previous experience as a sports editor for the North American edition of as.com and working as a social media manager for Atlético de Madrid, Arthur has been at TikTok since January 2019. He is currently the Strategic Partner Lead, Sport, where he leads the strategic relationships TikTok has with UK-based sport organisations. In 2022, he was selected by Forbes as a Forbes 30 Under 30 Europe: Sport & Games, as well as a Sport Industry Next Gen Leader.