Andre Sousa
André Sousa is an award-winning social media leader and Head of Social, BBC iPlayer and BBC Three, where he leads social strategy and campaigns for some of the UK's biggest entertainment brands.
Over the past decade, André has specialised in digital marketing, audience growth and platform strategy, turning television programmes into culturally relevant, platform-native campaigns that engage younger audiences. His expertise spans major launches, real-time social campaigns, creator partnerships and the practical application of generative AI across media organisations.
He has led and shaped social campaigns for hit shows including The Traitors, Gladiators, Doctor Who, RuPaul's Drag Race UK and Gavin & Stacey. A frequent industry speaker, André regularly judges major awards and speaks about entertainment marketing, audience growth and the future of AI in media.

