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Amanda Lawson
Throughout her career, Amanda has created, managed and delivered all aspects of production successfully for some of the world’s leading brands and organisations most notably as Head of Production Operations for ITV Sport and as Director of Production for UFC where she led all content initiatives and live broadcasts across EMEA. Her role as Global Head of Content for Gfinity cemented her reputation as an innovative producer of competitive gaming and she was the creative lead across a multitude of high profile esports contracts including F1 esports and the ePremier League.
With ambitions to utilise her extensive knowledge and experience in the industry to make a positive impact in the sport and esports sector, Amanda launched her own production business, Hang Loose Media Group in January ’22 and is excited to grow it into a global media brand.